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PPC Strategy

Think strategy first, then execution after. Every time.

Okay, there’s a lot of questions here.

What is your unique value differentiator? What is the business insight on why you should run a PPC campaign? Is it for brand uplift or stickiness? Is it for lead generation or a product sale? Is it a B2C or a B2B campaign?

Before we even discuss any execution process, we provide a PPC strategy action plan that aligns with your goals.

Of course, a PPC strategy execution plan does not come from a crystal ball. It requires extensive PPC audits, competitor analysis, keyword research, and the whole shebang of media planning. Let us take care of that.

Learn more about our PPC Strategy

Think strategy first, then execution after. Every time.

PPC Management

You need not just experience but sharp skills to extract insights from your existing data to manage your PPC campaigns.

Successful ad campaigns require the correct serving of the right ad, in the right medium, and at the right time to your audience. That takes real skills to pull off.

Shiny tools may lure you; but no, it is the skillful specialist that executes your media plan. He is the hero at the end of the day, not your fancy software.

Word of caution: If you hand over your paid media to the uninitiated, you’ll bleed resources.

Don’t get us wrong, though. We encourage using the best in class software out there. But we cannot stress this enough: human skills drive your pay-per-click ads to perform much better. It is your 1 + 1 = 3 equation. Your added oomph!

Learn more about our PPC Management Services

If you hand over your paid media to the uninitiated, you’ll bleed resources.

Search Engine Marketing

Here’s the truth.

Search engines are your first point of contact when it comes to finding anything of value these days.

This is why you need to be visible when your customers are looking for your brand, products or services.

But there’s more to SEM. It is the sum of direct response marketing, understanding of search intent, and precision targeting. When you hack it well, you’ll reap great results almost immediately. Remarketing works like a charm as well.

We’ve been in the business of managing paid search marketing in Google Adwords and Yahoo/Bing search ads for more than a decade. That tells you something.

We also use Google Adwords’ universal app campaigns to maximize your mobile app install campaigns.

We are a Google Partner. We are AdWords and Analytics Certified.

We know our craft.

Learn more about our SEM Services

Digital Display Advertising

Is display advertising dead? No.

While you’ll hear some digital marketing “gurus” telling you that display advertising is dead, we don’t. We disagree that display advertising is ineffective or impractical. In fact, it is the opposite.

Digital display advertising has already taken many forms such as native, mobile, social, video, and programmatic ads that are more effective for brand awareness, recall, and uplift.

Display advertising is an excellent option for businesses who are building brand awareness. However, it requires a solid plan to win in the world of the banner-blind audience. It needs creativity.

We are Google Display-certified professionals qualified to handle and manage your display advertising campaigns. Our experience can back it up.

Learn more about our Display Advertising Services

Digital Video Advertising

Video advertising is on the rise, no doubt, because we like storytelling.

We prefer digital video campaigns. Yes, digital. We run Youtube, Facebook Video, Instagram Video (in-stream), and App Ads.

Don’t be misled. Digital video consumption is entirely different from your daddy’s ATL consumption. Bidding for your customers’ attention online needs a lot of data crunching analysis and optimization on what drives actions.

This needs a different take, a different mindset. Traditional ATL system won’t work.

Ready to roll your snackable or your 30-second videos?

Learn more about our Digital Video Advertising Services

Let's talk

Wanna drop by our HQ?

3F DMCI Homes Corporate Center
1321 Apolinario St., Bangkal,
Makati City 1233, Philippines

Give us a ring

US: +1 415 685 5868PH: +632 978 0883KH: +855 81 224 028

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Search visibility does not just matter. It is more than half of the battle.

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